* Who ARE my clients going to be?
* What do THEY do?
* Where can I find THEM?
Many people start a business and then run a business without ever finding out who their ideal clients are going to be. Saying - I will work for Small to Medium sized businesses, or my skills are best suited to the middle class individual, is casting your net far too wide. It is estimated that the response from a directed mail shot is 1 to 2%, and that is when it is ensured that each and every letter or mail goes to the target group who can best be served. Marketing yourself as a VA is almost impossible if you do not know who your ideal clients are.
It is far easier if you work in one specific field, such as Real Estate or if you specialise in Medical transcription, far more difficult if you are a ‘solutions provider’ – who actually needs that solution and what is it?
Finding your niche is the way to almost guarantee that your business will succeed - you may actually have more than one but you should concentrate on marketing the first and then you can repeat the procedure for your other specialist skills.
Di Chapman - the Award Winning Virtual Assistant"
Friday, June 30, 2006
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