Considering an ezine solo ad? It's certainly one of the best ways to reach out to your target market. When people choose to sign up for an ezine, it's usually because they're interested in the topic. So sending an ezine solo ad to your target market via the ezine they chose to receive can get you pretty good response.
But before you rush out and start sending your ezine solo ad, here are ways to make sure you get the best return on your investment:
Do your research on the ezines you want to send your ezine solo ad through. Some ezine owners are lazy and a few will flat out lie. Talk to the ezine owner by email or phone. Get some referrals and contact them. Also sign up for that ezine so that you will receive a copy of your own ezine solo ad when it is sent out. Make sure you get a firm commitment for the date and time the ad will go out and watch out for it.Ask the newsletter owner to send you a copy of your ezine solo ad before he or she sends the mailing to their list. Check to be sure your links work and notify the ezine owner of any changes you make.
Track your ezine solo ad very well. You want to know if that ezine subscriber list is responsive. You can do very simple click tracking by using click audit which is free. You get a no cost account and tell it what you want to track. Copy the click tracking link it gives you and use it in your ezine solo ad. This will only track the number of clicks you get from that ezine.
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