Tuesday, October 09, 2007
Becoming a Virtual Assistant - again
Why do I have to become a virtual assistant again?
It is a year since I posted and a lot has happened. The barn we live in is almost complete, I have a dog and I managed not to kill myself - as in take a bottle of pills.
Seems I had the magic combination of Trigeminal Neuralgia and a tooth abscess for over 3 years and it almost got me (without the pills). My body is just coming round and I am learning to work longer and longer hours each day. The pain is now tolerable so here I am - starting again and taking my own advice.
We never know what is round the corner. To this end I have started to write everything down and make notes of the more complex work I do. This is not necessarily just my clients work. I have another business and would like my husband to be able to carry that on if anything happened to me. It works automatically now but will get much more complex in the near future.
I get what I now call 'jelly brain'. Now this is dire as I cannot do anything or remember anything. If I write down what I am doing and what is the next step, not only am I making an instructions manual that can be followed by anyone including myself but next time I have to do this (and there will be a next time) I will have all the URL's clickable and the time that will save will be enormous.
I will also keep a copy of this manual off site to protect it from disaster here. The manual will be printed and electronic.
I got rid of most of my jelly brain by doing a 30 day course - every day of August. I would not allow myself to be left out of our team so I retrained my brain to work. The course is the Thirty Day Challenge and if you do a search on Google you will quickly find it. If you want to learn how the Internet really works and not have to pay for a top notch course, then I suggest you give it a go.
I have written a new newsletter course and the newsletter is now a more regular update on all aspects of Becoming a virtual assistant. The link is http://www.iceni-it.co.uk.
See you there some time. Di
Tuesday, October 10, 2006
Testimonials - the easy marketing strategy
“You are fantastic!” That was the testimonial that not only made me feel the effort I put into the job was worthwhile but made me realise how much the client thought of my work. If I am feeling blue or stuck for words or just feeling a bit dull-headed, I remember that unrequested one line e-mail and the WOW factor blows my mind once again.
I had finished a piece of work for a London Bond Trader in what seemed to me my normal speed but what was clearly to him incredible. His e-mail made me feel he was pleased to be working with me and went out of his way to ensure that I knew this.
That one declaration made me comprehend that many who write their own testimonials and simply get the client to sign them, miss the point. Testimonials don't just do your career good, they do you good as well.
I coach individuals who want to open Virtual Assistant businesses as well as working with new and expert VAs. I tell them that they need to get permission to use any unexpected compliments or comments that they obtain by e-mail or letter.
'Off the cuff' remarks are often excellent testimonials and are not comparable to the pre-written and long thought over testimonial that you just get the client to sign. But let us be honest, ALL testimonials are worth their weight in gold.
For those of you who want to become Virtual Assistants, start assembling testimonials before you start your company.
You can get them from:
- Charity or vocational work you do
- Your current employer - perhaps in an annual review
- Your ex-employers
- People of status that you meet with on a regular basis
This means that when you put your Business Profile together you have a business history that you can include. This will give you kudos with prospective clients and you will not look like someone new to the profession at all.
Existing Virtual Assistants
It is just as important for you to ask your clients for testimonials. You can also ask for referrals at the same time if you are looking for more work.
Make sure your testimonials are obvious on your website and in your Portfolio. If they are formal recognition such as winning a business award or industry nomination etc, you can even use these after your name - I often use the strapline - "Di Chapman, The Award Winning Virtual Assistant".
Experienced Virtual Assistants
Get new testimonials - keep updating your website with new and inspiring comments from your current clients. Your web site is your brochure for the marketplace, keep it up to date.
Testimonials are one of the best free advertising mediums open to VAs and other SMEs.
Get as many testimonials as you can. Put them in your written portfolio but more importantly, ensure that they are placed on your web site so that other prospective clients can see them.
Find one, a short one, and memorise it. When times are busy, you feel distressed or you are slack and in need of work repeat this testimonial to yourself. You will realise that if one client feels that way about you, so will many others.
My mantra is 'You are Fantastic'. The writer of that testimonial has no idea how much help and support those three words have given me and my business.
This shows the dynamism of testimonials, one of the most powerful advertising tools you can have and they are free.
How do you get testimonials?
- Write a short list of say 6 clients
- Mail them with a request for a testimonial
- Do NOT write this yourself and ask them to just put their name on it. It will start to look questionable if you do as the style of writing will be the same
- Most clients will be only too pleased to do this
- Place the testimonial up on your web site and in your printed materials with the clients name, company and URL (with their permission)
- As you get new clients, e-mail them after say 6 months asking for a testimonial
- If you have a 'one off' large job, also ask for a testimonial
Testimonials, worth their weight in gold, but most importantly they are FREE.
Di Chapman October 2006
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We have had a very difficult summer here with awful weather since August and I always find that this brings me down. The long winters can be very difficult.
Surfing the net, I came across the web site of a well known children's heart surgeon, Dr Mani and started to read his story. He has become an Internet Guru to fund vital life and death operations
for poor children in India.
One of the books caught my attention and I would like to give you the 'blurb' I read.
'How To Be Happy When You Would Rather Be Sad'
Three powerful new revelations show you how to get what you want in life. Money. Relationships. Happiness. You can have it all -if you manage your emotions. Learn how in the Emotion Prism.
Well I have to admit that I bought the book and found it was a story in a story and very easy to read and put into practice. If you would like to know more visit here
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Well our Indian Summer is due to end this week but I remember last November when we were sitting having lunch outside saying how warm the weather was and within a week the temperatures went below freezing and stayed there. We are lucky to have seasons. Having lived in tropical countries that are either hot or hot and wet I have learnt to love the changes and am waiting for the trees in the valley to start their migration to gold and amber.
Stay healthy and be successful
Di Chapman - the Award Winning Virtual Assistant
Friday, July 07, 2006
How to Become a Virtual Assistant-Booking Terms
Having had many requests for information regarding booking forms etc, I have put the following together. I hope that you find it useful but have to remind you that you need to 'fly' it past a 'Legal Eagle' before you use wording such as this in your business documentation.
I have a complete Booking Form which I use for each large project and each new client. I also ask for a deposit from new clients and for new large projects. I find the clients have no objection to this and if they are new clients and do have a problem, then perhaps it is better to know before the work starts than after the work has been completed. For urgent jobs, payment via PayPal can ensure that the money is transferred immediately.
When you become a Virtual Assistant you become a legal business and you must act and run your business with this in mind.
The wording in my Portfolio is as follows as I do not create a full booking form until the project is agreed.
A booking form or proposal will be produced for each order and must be agreed and signed by the client before work can begin. Each and every amendment will be agreed with the client and added to the booking form as an addendum.
The booking form will detail the terms and conditions of payment.
All work originating from the client will be returned to the client. All work produced by Iceni-it will be retained on our system for 60 days or as agreed.
Final proofreading is the responsibility of the client. Time scales for correcting work are detailed in the booking form.
Any extra work will be charged at the agreed hourly rate.
Any extra charges such as postage, telephone calls, non-standard materials etc will be charged at cost.
Three layers of incoming e-mail Virus protection are currently employed by our company but we will not open any attachments that we are not expecting. All out-going mails are virus checked and this is detailed within the e-mail. The scanning of all materials received from us is the responsibility of the client.
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I hope the above is helpful. I also hope that the weather in your part of the world is better than ours. It is cold and wet in this normally hot part of France - far worse than the UK - never mind, when the sun shines and the temperature rises up to the high 30's we will be moaning that it is too hot - are we ever happy :).
Di Chapman - the Award Winning Virtual Assistant
Monday, July 03, 2006
How to Become a Virtual Assistant-Finding Clients - Their Needs
I think the 'Clients - who needs them?' fact sheet is an excellent tool for focusing on and finding your target market. I have to confess this has been a particular thorn in my side whilst setting up partly because my skill base is so diverse that it worries me that I have looked more like a dabbler than a skilled professional.
After quite long and, at times, arduous trial and error sessions I believe I have finally found my niche(s) :) but if I had had a document like your fact sheet from the outset it would definitely have saved me time and money. As I am currently reviewing my business plans and marketing strategies I will use your fabulous document for a final assessment because it has raised questions that I have not taken into consideration.
Maggie Baldry" http://www.virtual-e-perfection.com
Using the "Clients - who needs them?" factsheet is a great start for finding that niche that will allow you to stand out from the rest of the 'crowd'. Once you know your niche it is much easier to find clients who can work with you. Your Virtual Assistant advertising budget can be spent specifically on attracting them and not in a generalised way.
Di Chapman - the Award Winning Virtual Assistant.
Friday, June 30, 2006
How to Become a Virtual Assistant-Finding Clients - Your Skills
* What do THEY do?
* Where can I find THEM?
Many people start a business and then run a business without ever finding out who their ideal clients are going to be. Saying - I will work for Small to Medium sized businesses, or my skills are best suited to the middle class individual, is casting your net far too wide. It is estimated that the response from a directed mail shot is 1 to 2%, and that is when it is ensured that each and every letter or mail goes to the target group who can best be served. Marketing yourself as a VA is almost impossible if you do not know who your ideal clients are.
It is far easier if you work in one specific field, such as Real Estate or if you specialise in Medical transcription, far more difficult if you are a ‘solutions provider’ – who actually needs that solution and what is it?
Finding your niche is the way to almost guarantee that your business will succeed - you may actually have more than one but you should concentrate on marketing the first and then you can repeat the procedure for your other specialist skills.
Di Chapman - the Award Winning Virtual Assistant"
Sunday, June 25, 2006
Is my business YOUR business?
I was amazed to find that ‘some’ Business Advisors tell prospective VAs that the best place to get information on how to set up their business is from other VAs. Your competition is NOT the best place and there are so many types of service on offer that you may go through a lot of Virtual Assistants before you find one who has the same skill set as you have. I have even been asked how much certain specialist equipment costs – not being on that side of the profession, I have no idea.
If you want information (apart from pricing) you will find that there are forums all over the world specifically for VAs. A search on Google will show up many of these and some directories also have a forum for their members. This is the place to ask and get answers to business questions.
Our site Become a Virtual Assistant gives as much information as we can on starting up, but due to country restrictions and local taxes etc it is impossible to cover all countries and their rules and regulations.
Items such as Booking Forms, Terms and Conditions and Privacy Policies should be company specific and should also be checked over by a solicitor/lawyer/etc depending on your country. Your financial planning is of great importance and a visit to a local accountant is well worth it and will probably be free for a first visit. These professions are there to give you advice as are local business organisations.
Why should a newcomer to the VA industry not approach another VA for this information? Well the real reason I advise against it is because running a home or small business is more than just doing the work and collecting the cheque. It involves marketing, accounting and a myriad of other tasks just to keep the business running – they are not qualified and simply do not have time.
If you want further advice on starting up your practice, may I suggest Alexandra Amour’s site and book’s.
I hope that you are all enjoying summer. Work tends to slow down now for many but that just gives us time to plan our marketing campaign for the autumn. Summer to me means soft fruit and we were lucky enough to be invited to a cherry picking evening – the season is so short that it is a good excuse to eat as many as possible. Some went into bottles for the winter as a reminder on a dark day of what is to come again.
Di Chapman
Monday, June 12, 2006
8 Steps to Kick Start Your Virtual Assistant Practice
We have had a lot of really nice reviews and e-mails from both those wanting to be, new and experienced VAs. They all say the content is useful and very helpful.
Members of the AUKVA (Alliance of UK Virtual Assistants) have kindly sent in articles which I have put up as there is nothing as important as advice and help from your peers. There is also a page on digital transcription where I have two links to pages on the AUKVA site. This complex subject is described in detail both from the VA and Clients viewpoint and is written by AUKVA members.
I hope that the weather is kinder to you than it is to us. At the moment it is above 30C and we also have a gale blowing for a lot of the time. I don't mean a breeze - that would be great, I mean a howling hot gale. The garden is as put out as I am by it all.
Time for a tip?
I notice in all the mails I get that many of you are missing a trick - were are your signatures detailing what you do, where is your URL and where is your confidentiality statement?
With Outlook you can have as many signatures as you want. I have various signatures - for clients, VAs, friends, and forum posts.
My signature on VA posts is:
Best wishes
Di Chapman
The Award Winning Virtual Assistant
http://www.iceni-it.co.uk Resource site for new and aspiring Virtual Assistants.
Download your complimentary business e-book, '8 Steps to Kick Start Your Virtual Assistant Practice'
Winner, E-Business, (Small Company) Essex Countywide Business Awards
Winner, E-Business, (Small Company), Colchester and District Business Awards
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Iceni-it
Address and phone number goes here.
This message is private and confidential and may be legally privileged. No person other than the intended recipient may utilise the whole or any part of this message and/or its attachments. If any person other than the intended recipient views this message and/or attachment, please inform the sender immediately. All copyright and other intellectual property rights lie with the sender. All text, attachments and other parts of this message must be checked by every recipient (intended or otherwise) for viruses, trojans, worms and other matter, as to which the sender accepts no responsibility or liability.
When you send a mail - advertise your presence with every mail - get noticed, change the colour - stand out. You will be remembered eventually (they say it takes 6 to 8 times for your name to be seen for it to be remembered).
I hope you found the above tip useful. Used on forums you will find it creates a lot of interest - even if the forum has nothing but nothing to do with your business, everyone knows someone and I have got work from posting to forums on gardening topics :).
Enjoy June, summer is really here.
Best wishes,
Di Chapman, the Award Winning Virtual Assistant
Wednesday, May 31, 2006
Where is the summer?
The Become a Virtual Assistant site is now finished and apart from general updates should not change much. It is being used quite heavily by new and aspiring VAs and also some experienced ones and offers of articles etc are very welcome.
It is very comforting to know that all the hard work started so long ago has been well received. I have had quite a few testimonials and will get them up on the site during the next update.
There is a newsletter and also a resource area which is passworded. To get to this area you have to register for the newsletter - I am managing to get software and articles which will help VAs and those who work from home. As Google are starting to use Video adverts I am looking at sound and video software, video is currently outside of my budget but I have found some sound software which will take an external recording and turn it into an MP3. This could be very useful for those who want to turn sound files into MP3 for digital transcription or who want to put sound on their website - either Virtual Assistant or private (to go with holiday pictures perhaps).
I hope that your Virtual Assistance business is doing well or if you are thinking of starting one, I hope your plans are progressing well.
Tip for summer work
If you are short of work for the summer, now is the time to set up your Virtual Assistant services to help your clients during their holidays. Send out a mail to regular clients reminding them that you can monitor their mails, take their calls and generally 'mind the store' while they are away. I used to print flyers with a stork carrying a baby and head it up 'The Business Baby Sitting Service'. I would go to networking meetings and leave these on the display table, talk about the service to business people I met and generally get the idea across that they could go away on holiday or business and not worry.
They no longer had to check their mails every hour as I could text them if there was anything urgent. Quite often I would deal with clients work and not have to contact them at all. This side of the business grew and kept me busy during the summer which is often a slack time, I then got asked to cover if they went away for any length of time on business or pleasure at any other time. If you are looking for summer work, give this a try - you only need the client to give you their e-mail details and forward their phone.
Please send us any ideas you have for content - I am getting feedback and just need time to get everything done as well as keeping the business running. It is probably lucky that the weather is so bad otherwise I would have the sun on my mind.
Tomorrow is the 1st of June - summer is really here, we just have to wait for the sun to find this bit of France.
Di Chapman
The Virtual Experience of an Award Winning VA
Sunday, May 14, 2006
Website is up and running
We are looking for articles and experiences from those who have been in the industry for a few years. This like any business takes hard work and time and effort but is really worth it. I must admit I forgot just how much work putting up a site like this takes but it has been worth it as I have had so many mails and kind words regarding the site.
Please let us have any comments you may have via our contact form and we will try to help in any way we can. I have already been asked for help with marketing and website optimisation. I have put a downloadable book on site optimisation in the members area and will add a marketing book shortly. The members area is, like the rest of the site totally free and is there to help you start or improve your Virtual Assistant business.
I hope that those of you in the USA had a wonderful Mothers Day and the rest of you a great weekend. It alternates between hot and cold and wet at the moment. That is the fun living 1,500 feet up on a remote wooded hill.
I will let you know when the new autoresponder is live - due to the anti-spam laws those of you already members will get a new opt-in form, please just click to enable me to keep sending you updates and other information.
Many thanks for all your support.
Di Chapman - http://www.iceni-it.co.uk
Friday, April 28, 2006
What goes around comes around
Saturday, April 22, 2006
Bend it like Beckham
If not - PLEASE - think hard about the most awful thing you can think of and then think of the opposite.
So if the most awful is being homeless, the most wonderful is being mortgage free and having a huge house.
Sometimes this method makes setting goals easier. If you still have no idea where to start, please read the previous blog entry and download the free e-book from the link supplied.
It is much easier to get going on your business plan if you know what you want. You need to aim high, the lower you set your sights the less you will achieve. I really got going when I started to enter Business competitions. I did not think for one moment a sole Virtual Assistant would win, but I would never know if I did not set my sights on the prize and enter - and win I did and more than once.
Short and sweet as this is the weekend, I hope you all have a good one, Di Chapman
Thursday, April 20, 2006
It is all down to the planning
Tuesday, April 18, 2006
Become a Virtual Assistant
I have to own up and say that my office is in a partly converted barn high in the French hills so I am not even the average Virtual Assistant but then that is good because to succeed in this business you need to be far more than average - the average only normally last a year.
If you have any comments on this blog or anything you would like to see covered, please mail me at chapman.di@gmail.com and I will try to cover and answer your questions.
Di Chapman
